Overview
· Builds relationships with clients, negotiates new business contracts, plans specifications and prepares details of the requirements for a project.
· Manages a marketing team and directs the implementation of marketing strategies for products and services.
· Produces reports and recommendations concerning marketing and sales strategies for senior management.
· Compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities.
· Discusses employer’s or client’s requirements, carries out surveys or other market research and analyses customers’ reactions to product, packaging, price, etc.
· Liaising with Senior Staff: Collaborates with senior management to determine the product or service range that will meet business goals.
· Directs a team of marketing professionals to effectively implement marketing strategies for products and services.