Overview
· Arranges conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation.
· Stays abreast of changes in media, readership or viewing figures and advertising rates.
· Reviews and revises campaign in light of sales figures, surveys, etc.
· Conceives advertising campaign to impart the desired product image in an effective and economical way, including planning which media to use, such as print, television, radio or online advertising.
· Liaises with client to discuss product/service to be marketed, defines target group and assesses the suitability of various media.